Most numbers on a creator's profile show where they stand today. Growth analytics show how they got there by revealing historical trends across key metrics.
Access Growth analytics
You'll find the Growth analytics section on every creator profile. It displays a chart showing how a selected metric has changed over time.
Use the tabs above the chart to switch between:
Followers
Average views
Engagement rate
Likes
Posts
How the chart works
Timeframe: The chart shows how the selected metric has changed from the earliest available data through the most recent data.
Growth percentage: The percentage in the top-right corner shows how much the selected metric has increased or decreased over that period.
Note: The timeframe may differ between creator profiles because each chart begins with the earliest available historical data for that specific creator.
When to use Growth analytics
Growth analytics help you understand how a creator's performance has evolved over time rather than relying on a single snapshot.
Use them to:
Spot steady growth. Identify creators whose audience is growing consistently.
Track views and engagement. See how average views and engagement rate change over time.
Monitor posting activity. Check how regularly a creator publishes content.
Compare creators. Look at performance trends, not just current metrics.