Campaign results depend on reaching people in the right market. Audience location helps you check whether a creator's active audience matches the country or countries you want to target before you save or contact them.
What is the Audience location filter
The Audience location filter lets you search for influencers based on where their engaged audience is located.
In Tiger Finder, audience location is calculated using the location of people who comment on an influencer's content. This helps show where the creator's active audience is, instead of where their followers are listed.
How to search by audience location
You can search by audience location in two ways: describe it directly in your search prompt, or apply it manually using the audience location filter.
In your search prompt
Just include the audience location in your prompt, and Tiger Finder applies it automatically along with the rest of your search. You can mention one or more countries, and even set a minimum audience share.
For example:
Fashion influencers with an audience in France
Fashion influencers with at least 30% of their audience in France
Fashion influencers with an audience mostly based in France
Fashion influencers with an audience in France and Belgium
With the audience location filter
If you prefer to set it manually, use the audience location filter:
Click Audience location in the filters row.
Select one or more countries.
Set a minimum audience share for each country.
Run your search.
You can combine the audience location filter with other filters to refine your search further.
Where to find audience location data
You can see audience location data on the influencer card.
The influencer card shows which countries make up the influencer’s audience and the estimated audience share for each country.
FAQs
How is audience location calculated in Tiger Finder?
How is audience location calculated in Tiger Finder?
Audience location is based on the location of people who comment on an influencer’s content. This helps show where the influencer’s active audience is located, rather than only relying on follower location.
Can I search for more than one audience country?
Can I search for more than one audience country?
Yes. You can mention several countries in your search prompt or select multiple countries in the Audience location filter.
Can I set a minimum audience share?
Can I set a minimum audience share?
Yes. You can specify a threshold either in your prompt (e.g. "at least 30% of their audience in France") or manually in the filter, where you set a minimum share for each country.
What is the difference between audience location and influencer location?
What is the difference between audience location and influencer location?
Influencer location is where the creator lives. Audience location is where their viewers are. For ad targeting you usually care about audience location, since that is who sees the campaign.
Can I search for an audience in a specific city or region?
Can I search for an audience in a specific city or region?
Not at the moment. Audience location is available at the country level only, so you can target one or more countries but not specific cities or regions within them.