Finding the right creator shouldn't feel like filling out a tax form. Instead of toggling endless filters, our Natural Language Search allows you to describe exactly who you’re looking for in plain English—just like you’re talking to a colleague.
What is Natural Language Search?
Traditional search relies on "tags" and "categories." If a creator didn't tag themselves as "skincare," you might never find them. Natural Language Search uses AI to "watch" videos and "read" captions, understanding the actual context of a creator’s content.
1. How to Write a High-Performing Search Prompt:
To get the best results, think about the visuals, actions, and specific niche of your ideal influencer.
Search Type | Traditional Keywords (Avoid) | Natural Language Prompt (Try This! ✅) |
Beauty&Style | "Fashion influencer" | "Lifestyle influencers with high engagement who do 'GRWM' or 'outfit of the day' (OOTD) videos" |
Fitness | "Gym influencer" | "Marathon runners based in the US who share training tips, pacing strategies, or 'run with me' vlogs" |
Home Decor | "Interior design" | "A creator with minimum 50k followers showing DIY apartment hacks for small rental spaces" |
Books | "BookTok creators" | "Influencers under 100k followers who post mostly about romantasy books with high average views rate" |
2. Refining Results with Performance Metrics:
Once you’ve described your ideal creator, use our advanced filters to "boost" the accuracy of your list. These filters help you categorize creators by their experience level and the scale of their impact:
Engagement Rate: Measures how actively the audience interacts with the content (Likes, Comments, and Shares).
Average Views: Provides a realistic estimate of how many people will see a typical post, regardless of follower count.
Total Posts: Indicates a creator’s experience level and how active they have been on the platform over time.
Total Likes: Reflects the historical impact and overall popularity of a creator’s content library.
Verified Accounts Only: Limits your search to public figures and established creators with a "Blue Checkmark."
Business vs. Personal Accounts:
Business: Best for professional creators with access to advanced ad tools.
Personal: Ideal for finding organic, peer-to-peer style influencers.
Ready to Start?
You now have the tools to move from a broad idea to a data-verified shortlist in seconds. Head over to the Search Dashboard, enter your first natural language prompt, and use the advanced filters to find your perfect match.