If natural language search is how you find the "vibe" of an influencer, filters are how you ensure they actually meet your professional campaign standards.
How to access filters
Your primary filters are located directly beneath the search bar for quick access. For a deeper dive into specific performance metrics, click the Advanced filters dropdown on the right:
Performance: Analyzing account activity
These metrics help you evaluate a influencer's current standing and historical impact on the platform.
Followers: Used to categorize influencers by audience size, from micro-influencers to larger established accounts.
Engagement Rate: A core metric that calculates the ratio of interactions (likes, comments, shares) to views. This helps identify influencers with an active, responsive audience.
Avg. Views: This metric is calculated based on the average views across the latest 15 posts.
Total Likes & Posts: Located in Advanced filters, these show the influencer's historical impact and how consistently they contribute to the platform.
Targeting: Market alignment
Use these filters to ensure the influencer and their content align with your target region:
Influencer location: Filter by the influencer's home country to find influencers local to your market.
Audience location: Search for influencers based on where their engaged audience is located.
Main Language: Filter by the language the influencer mainly uses in their content to find creators who match your target audience.
Workflow: Outreach and Account Type
These toggles help you identify influencers who are ready for professional collaboration:
Has Email: Limits results to influencers who have provided a public email address for business inquiries.
Verified Only: Displays accounts that have been officially verified by TikTok.
AI Profile Classifier(Person vs Other): Filter creators by account type. Select Person to show individual influencers, or Other to show brands, shops, organizations, community pages, and other non-person accounts
đĄ Pro Tip: If you refresh the page or want to revisit a specific setup, you donât need to re-enter your filters. You can instantly access your previous configurations and viewed profiles in your Search History:
Whatâs Next?
Once you have refined your results and found the right influencers, the next step is organization. Learn how to build and manage your lists.