If natural language search is how you find the "vibe" of a creator, filters are how you ensure they actually meet your professional campaign standards.
How to access filters
Your primary filters are located directly beneath the search bar for quick access. For a deeper dive into specific performance metrics, click the Advanced filters dropdown on the right:
Performance: Analyzing account activity
These metrics help you evaluate a creator's current standing and historical impact on the platform.
Followers: Used to categorize creators by audience size, from micro-creators to larger established accounts.
Engagement: A core metric that calculates the ratio of interactions (likes, comments, shares) to views. This helps identify creators with an active, responsive audience.
Avg. views: This metric is calculated based on the average views across the latest 15 posts.
Rising stars only: Surfaces TikTok’s fastest-growing creators.
Total likes & Posts: Located in Advanced filters, these show the creator's historical impact and how consistently they contribute to the platform.
Targeting: Market alignment
Use these filters to ensure the creator and their content align with your target region:
Creator location: Filter by the creator's home country to find creators local to your market.
Audience location: Search for creators based on where their engaged audience is located.
Main language: Filter by the language the creator mainly uses in their content to find creators who match your target audience.
Workflow: Outreach and Account Type
These toggles help you identify creators who are ready for professional collaboration:
Has email: Limits results to creators who have provided a public email address for business inquiries.
Verified only: Displays accounts that have been officially verified by TikTok.
AI Profile classifier(Person vs Other): Filter creators by account type. Select Person to show individual creators, or Other to show brands, shops, organizations, community pages, and other non-person accounts
💡 Pro Tip: If you refresh the page or want to revisit a specific setup, you don’t need to re-enter your filters. You can instantly access your previous configurations and viewed profiles in your Search history:
What’s Next?
Once you have refined your results and found the right creators, the next step is organization. Learn how to build and manage your lists.