If Natural Language Search is how you find the "vibe" of an influencer, Filters are how you ensure they actually meet your professional campaign standards.
How to access filters
Your primary filters are located directly beneath the search bar for quick access. For a deeper dive into specific performance metrics, click the Advanced filters dropdown on the right:
Performance: Analyzing account activity
These metrics help you evaluate a influencer's current standing and historical impact on the platform. While quick filters like Followers and Engagement are available upfront, you can find deeper volume metrics within the Advanced filters menu.
Engagement Rate: A core metric that calculates the ratio of interactions (likes, comments, shares) to views. This helps identify influencers with an active, responsive audience.
Avg. Views: This metric is calculated based on the average views across the latest 15 posts.
Followers: Used to categorize influencers by audience size, from micro-influencers to larger established accounts.
Total Likes & Posts: Located in Advanced filters, these show the influencer's historical impact and how consistently they contribute to the platform.
Targeting: Market alignment
Use these filters to ensure the influencer and their content align with your target region:
Location: Filter by the influencer's home country to find influencers local to your market.
Main Language: Since audience location data can vary, filtering by the influencer's primary language is an effective way to ensure the content reaches the intended demographic.
Workflow: Outreach and Account Type
These toggles help you identify influencers who are ready for professional collaboration:
Has Email: Limits results to influencers who have provided a public email address for business inquiries.
Verified Only: Displays accounts that have been officially verified by TikTok.
Business vs. Personal: Choose Business for brand-led accounts or Personal for individual content influencers, depending on your creative needs.
💡 Pro Tip: If you refresh your page or want to revisit a specific setup, you don’t need to re-enter your filters. You can instantly access your previous configurations and viewed profiles in your Search History:
What’s Next?
Once you have refined your results and found the right influencers, the next step is organization. Learn how to Build and Manage Your Lists.